To Whom It May Concern (other than myself):

    Hi. I have been a huge fan of cereals of all kinds for my whole life. Sometimes I eat it for all three meals of the day, or live on it exclusively for weeks, or put it in my underpants to keep me feeling fresh (and also as an emergency back-up snack). I cereasly love it.

    I am especially fond of a lot of your cereals like Boo Berry and Trix and Chex and Lucky Charms and Cookie Crisp. My absolute favorite is Fruity Pebbles though, which I believe is a Post cereal. Maybe you guys should make something that tastes like Fruity Pebbles except manages not to have Fred Flintstone's ugly mug all over the box. Yabba Dabba Eww. Anyway, my point is that I like a lot of your cereals and so I am personally concerned with their condition. And, quite frankly, lately I've been a bit worried.

    Let's start with my favorite cereal of yours - Boo Berry. I love Boo Berry... at least I think I do... actually, I know it used to be my favorite cereal but I haven't had any in years so I've kind of forgotten what it tastes like - because it's not in any stores! No stores in my area carry it. I checked on your website and apparently you still make it; you even offer it for sale. Unfortunately I can't justify buying it for the $6.74 for a twelve ounce box price. You do offer buying it in a case instead of a four pack, which would drop the price to $4.71 a box, but that is still unreasonable and would also require me to spend an entire week's pay on a large shipment of haunted cereal. My girlfriend would kill me (if I didn't overdose on blue food coloring first).

    I think I have a solution to this dilemma. I know you can't force any businesses to carry your cereals and I know that you can't afford to sell them direct for less than $4.71 and still have money left over to pay for upkeep on Count Chocula's castle, hiring someone to build 400 mind-numbing advertisements disguised as crappy kids games for youruleschool.com, and keep your CEOs rolling in golden Kix. So here's what you should do - open up your own stores all across the country. You've already got one in Mall-of-America, now put one in every mall in America. Even if you don't sell much cereal (and you'd sell a lot, trust me) it would be great advertising. You can sell t-shirts with nifty slogans like "Frosted Wheaties: When You're Too Damn Lazy To Put Sugar On Your Own Wheaties!" or "Honey Nut Chex: It Rhymes With 'Funny Butt Sex' For A Reason!" and other stuff which is even more great advertising plus it makes money up front. I can see it now, picture a young child in the mall with its mother...

    YOUNG CHILD: Mommy! Mommy! Look at all the pretty colored cereal!

    MOTHER: Oh Honey, you know cereals like that are just a result of the global dentist/cereal/porn conspiracy, we've been through this a million times...

    YOUNG CHILD: Awww...

    MAN IN TRIX RABBIT SUIT comes out of the store.

    MAN IN TRIX RABBIT SUIT: You know Ms. Averagemother, all of our cereals are fortified with titanium plating and deflector shi... er, essential vitamins and minerals; and they are a part of this complete breakfast.

    MAN IN TRIX RABBIT SUIT whips out a complete breakfast on a tray.

    MOTHER: Well... I guess a few minutes couldn't hurt...

    YOUNG CHILD: Gee, thanks mom!

    YOUNG CHILD runs in followed slowly by MOTHER. Group of scantily clad dentists appears and drags MOTHER into back room. YOUNG CHILD transforms into a cartoon and spends eternity trying to steal Lucky's Charms and torturing the Trix Rabbit by hogging the cereal.

    Now, on to my next suggestion. You need to do something about Cheerios. Really, they're awful. Yes they are good for my heart, but this is overshadowed by the fact that they taste like my butt.

    On the other hand, a cereal that already tastes great is Lucky Charms. I would like you to address some concerns I have about the marshmallows, though. I remember that when I was a lad, there were only five different marshmallows in Lucky Charms: pink hearts, yellow moons, orange stars, green clovers, and blue diamonds. I could find at least a tenuous reason for all those symbols to be 'lucky charms' other than the pink hearts. What is so lucky about a pink heart? And by messing with the marshmallows you've only made the cereal even more unlucky overall. Purple horseshoes were a really great addition, good color choice and they are lucky, but red balloons? Anyway, rather than discuss each marshmallow change in the cereal's history individually, let's look at the marshmallow situation currently:

1. Shooting star. You've modified the orange stars and changed them into shooting stars. I can get into this. Shooting stars are way lucky. Good move.

2 and 3. Pot o' gold and rainbow. It seems redundant to me to have a raindow and the pot o' gold which one finds at the end of it. One of these should be dismissed with prejudice.

4. Red balloon. Ugh. Sad movie, sadder marshmallow. Please explain to me why a red balloon is lucky. You can't - because they aren't. Remove this shit from my cereal and fire the jackass who thought it was a good idea.

5. Lucky's hat. You changed the four-leaf clover into some midget's out of fashion hat. I realize how cool it is that you guys have the technology now to make two-tone marshmallows, but just because you can doesn't mean you should. Change this back to the clover.

6. Pink heart. This one is hard to call. I guess it should stay given that it's the only one of the original four marshmallows left, and I guess it's lucky to have a heart because otherwise you'd need to pump your blood manually which would be awfully dull and very time consuming.

7. Purple horseshoe. The best one in the box.

8. Blue moon. Not bad in and of itself, but there was no need to combine the blue diamond and yellow moon into this single marshmallow. Why did you bother? To make room in the marshmallow factory for the 'red balloon' machine? Come on.

    So, for maximum luckiness, this is how Lucky Charms should be. Shooting stars, rainbows (or pots o' gold, but I like rainbows better because they remind me of homos), green clovers, pink hearts, purple horseshoes, yellow moons, and blue diamonds. This would also reduce the total number of different marshmallow types from eight to seven - which is a far luckier number.

    Hey, Trix is too sweet and pointy now. I remember it being tasty and pleasantly round at one point. Fix my Trix you dix.

    And lastly, I feel I have to bring up a subject that may be hard for you to discuss. We need to talk about what happened to some of your spokespeople.

    For instance, the current spokesman for Cinnamon Toast Crunch is Wendell the baker (why making cinnamon toast requires a baker is a question I won't even bring up right now). I clearly remember two other bakers, Bob and a chap with the unfortunate name of Quello, helping Wendell out (why making cinnamon toast required three bakers is another question I won't even bring up right now). Now they are gone. What happened to them? My theory is that Wendell collaborated with someone in your company to have them rubbed out so he could get a large raise and be given the chance to market his inferior French Toast Crunch. But maybe it's something more innocent than that, like they were run over by an out of control cookie cop truck, ground up, and made into delicious cinnamon-sugary sprinkles.

    Speaking of cookie cop trucks, Cookie Crisp was once sold by a crafty crook, his canine companion, and a cookie cop who never failed to capture the chocolate chip crazed criminals. Now only Chip the cookie dog remains, and he has apparently given up his life of crime and become a big silly wussbag. I am disturbed by the lack of information about what happened to the other two. Was the crook arrested? If so, why is the dog still free? If he was let off on the basis of being a dog, why did the cop throw him in jail with his master in the commercials? What happened to the cop? Is he still on the force? Why isn't he after snickerdoodle thieves or something?

    Those are the ones I've personally noticed go missing, but I've talked to some people inside your organization and they had disturbing news. A lot of names were mentioned: Cheeri O'Leary, Ice Cream Jones, Mr. Wonderfull, Waldo the wizard, Major Jet... the list goes on and on.

    Please explain these disappearances or I may be forced to contact the authorities.

Your biggest fan,

Johnathan Feruken

P.S. Hey, whatthefuck is up with Kaboom, anyway? That's some scary crap!